FDA To Treat the Electronic Cigarette Like Tobacco Cigarette

• By admin on Tuesday, May 17, 2011 in News - 1 comment

Goodyear, AZ - The Food and Drug Administration recently announced that they plan to regulate electric cigarettes like their tobacco counterparts, reveals the Red Dragon electronic cigarette company. The FDA’s announcement follows a December 2010 ruling by a D.C. appellate court upholding a previous judgment that the agency could not continue to treat electronic cigarettes as medical devices.

Under the provisions of the federal Tobacco Act of 2009, the FDA has statutory authority to control the marketing of cigarettes and traditional tobacco products. But it cannot regulate these products’ sale. The FDA had previously decided that electric cigarettes should be regulated as therapeutic or drug delivery devices. But an electronic cigarette manufacturer challenged this ruling in court.

Since the electronic cigs aren’t marketed as therapeutic devices, the court decided that they should be regulated like tobacco products instead of like smoking cessation aids such as nicotine gum or patches. The FDA’s decision to abide by this rule and treat e-cigs like tobacco products means the industry will not have to hold expensive clinical trials in order to prove that the products can help smokers stop smoking.

Many in the industry found the FDA’s claims about electric cigarettes to be misleading and wrong. “We are pleased that the FDA understands the true nature of our product and has come to this decision,” said Nick Evans, from Red Dragon, which manufactures electric cigarettes and ecig kits. “It means that customers will have access to ecigs as an alternative to tobacco cigarettes.”

Electronic cigarettes don’t contain the more than 4,000 chemicals found in regular cigarettes, but the industry doesn’t market them as health aids or drug delivery devices. Electric cigarette companies avoid marketing their products to children and teens. And, they do not encourage non-smokers to use nicotine. Their target market is people who currently smoke, but want to expose themselves to fewer dangerous chemicals and want to smoke in public.

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